Memory Lane souvenir shop

The goal was a shop that feels like an experience, not rows of shelves. A circular green seating island at the centre organises the flow, with themed zones around it.

The materials tell a story: warm stone, olive green, burgundy, brass and plenty of greenery. The lighting turns each display into a small stage.

I planned the customer journey up front, from the entrance to the till, so the shop almost presents itself.